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First ever digital showroom launched in the history of Pakistan by Hyundai Nishat.

Hyundai Nishat unveiled a sports utility vehicle (SUV) – Santa Fe – at the launch of Pakistan’s first digital car showroom in Lahore’s Emporium Mall on Saturday.

The South Korean automaker posted a video link to its official Facebook page showcasing the classy car to announce the opening of the digital showroom.

“Hyundai Nishat has embarked on a journey of change in the automotive industry of Pakistan,” the host said. She said the new car aims to provide a new experience to its users.

Saudi Arabia, England, South Africa, and Russia also have digital car showrooms set up by Hyundai.

Roy Lee, the sales manager of Hyundai Motor Company, said that the new facility is an expression of the company’s strong will to add value for customers.

He talked about the company’s growth since its inception. “Pakistan is one of the [company’s] most important markets in this region,” he said. “I am positive that this partnership with Pakistan will change the automotive game in the industry.”

Hyundai Nishat Motors Private Limited Chief operating Officer Tatsuya Sato said, “This is just the first milestone in providing our customers a fast track experience.”

He said the store had a unique concept and wasn’t the same as your conventional dealership store. It will use modern IT technology to allow customers to experience a product before buying it, he said.

Originally Posted on Times of Islamabad